Medical Copywriting, YouTube Video Direction, SEO Configuration
Overview: Periodontal & Implant Associates already had their brand position, values and personality in place, but the medical practice was growing and needed help to reach their audience. I updated the website content by adding subject matter based on the top googled questions. I improved the website and doctors search engine results by utilizing various SEO Configurations; I strategically placed keywords within page headings, subheadings and throughout the updated content that had top search traffic potential and built relevant links from other high-quality websites. As a premier periodontal group in New Jersey, the doctors wanted to convey to their patients the quality of care while in a comforting and stress-free environment as a way to lessen the stigma that “gum surgery is painful.” Being premier periodontists, it was just as important that the content was written to show the depth of their knowledge and expertise, yet easy to read and absorb the information.