Social Media Advertising
The best and most affordable way to expand the reach and visibility on digital platforms, drive user engagement, increase website traffic, acquire more leads and drive sales, is by advertising on social media. I ran sponsored ads on Facebook, Twitter and Instagram. Each platform gave me the ability to reach out and connect with new people who may benefit from my content, products and services. These platforms target their users based on their interests and behaviors. The performance metrics shared details about the audience; their demographic breakdowns, genders, country and region. This helped me better understand which segments of audiences resonate with the content in order to optimize on each campaign.