Social Media Sponsored Advertising
Overview: The most effective and affordable way to expand reach and visibility on digital platforms, drive user engagement, increase website traffic, and to acquire more leads and drive sales, is through social media advertising. I created sponsored ads on Facebook, Twitter and Instagram. Each platform gave me the ability to generate impressions and interact with new people who may benefit from my content, products and services. These platforms target their users based on their interests and behaviors. The performance metrics shared details about the audience, including their demographic breakdown, gender, country and region. This helped me better understand which segments of audiences engage effectively with the content and with this data analytics I am able to optimize each campaign (i.e., the book release of Not My Buddy, the Giardia Sufferers & Survivors Community and the recent brand creation of World Full of Wellness).